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Competitive
Intelligence (CI) is both a process and a product. The process
of Competitive Intelligence is the action of gathering, analysing, and applying information about products, domain
constituents, customers, and competitors for the short term
and long term planning needs of an organisation. The product
of Competitive Intelligence is the actionable output
ascertained by the needs prescribed by an organisation.
Organizations
use competitive intelligence to compare themselves to other
organisations, which enables them to make informed decisions.
Most firms today realise the importance of knowing what their
competitors are doing, and the information gathered allows
organisations to realise their strengths and weaknesses.
With
the right amount of information, organisations can avoid
unpleasant surprises by anticipating competitors’ moves and
decreasing response time.
Competitive
information may be obtained from public or subscription
sources, from networking with competitor staff or customers,
or from field research and interviews.
It
should be noted that C.I is not industrial espionage and is a
legitimate form of analysing what companies competitors are
doing.
WIS
International and its staff operate within the highest ethical
standards.
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WIS International offers
private investigation, research, intelligence and detective
services. We have
been established in Portugal for over 10 years with offices
in Lisbon, London and the Algarve . We undertake various
investigations into all manner of subjects throughout the
world. We have agents throughout Portugal, the United Kingdom, Brazil and Angola.
Being a member of many professional
organisations enables us to carry out assignments throughout
the EU and the rest of the world using trusted associates
and international investigators.
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